Mychi was an online mushroom coffee brand built entirely in-house — from branding and website development to social media presence, ad creative, and video content. The process of building Mychi became the foundation for learning production, content strategy, and visual storytelling at a professional level.

Not all work for Mychi is featured here — over 150 posts were created for the brand’s Instagram. To see more, visit @mychicoffee on Instagram.